Raman Choudhary

#. Ex Marketing Director:

#. Quick Introduction:

In June 2023, I walked away from my AVP – Marketing job to chase something far more uncertain — and far more exciting and to build two ventures from the ground up:

TTD Lights & Wires with in-house manufacturing and supply chain, and later co-founded Malaamal.com, a gaming platform that went live in January 2025.

Everything I thought I knew was tested — handling everything from product planning, product placement, and supply chain management, to user acquisition & retention, retail, modern trade, online sales, GTM strategy, and deep market penetration in Tier 2 and Tier 3 cities.

No playbook. Just passion, pressure, and persistence. Filled with struggles, disappointments, and failures, but also moments of small wins, progress, and daily learning. Every hour has been a lesson, and every step has shaped what I’ve built today.

What followed?

Struggles. Wins. Setbacks. Wins again.

It wasn’t easy. Lots of failures, daily roadblocks, and tiny wins that kept me going. But every hour taught me something new — and that’s what I thrive on.

A founder’s life — every hour counts, and every mistake teaches.

Gone are those times when marketing was treated independently, solely dependent, and worked in silos.

In the current skyrocketing data boom, marketing starts from business requirements, product and market fit, to analytics and sales doability.

My approach is to bind all the dependent functional teams together so that the marketing output can be maximized.

I use tools like MS Clarity, Comscore, Solar, and internal analytics, in collaboration with GA360, SimilarWeb, and a few others — to ensure every movement of the user is being watched closely, and every marketing decision is in line with product changes, sales requirements, and overall business alignment.